Words in Boxes

Nouns, verbs, and occasionally adjectives.

Friday, December 05, 2008

Typography and the New York City Subway

An AIGA article and a New York Times blog post about the history of the typography of the NYC subway system are both good reads: 

Helvetica was originally created in Switzerland. It was a neutral typeface from a neutral country and gained runaway popularity starting in the 1960s for its modern grace. But the subway system looked elsewhere.

“It was an incredibly courageous thing to do at a time when Helvetica was riding high,” Mr. Shaw said.

That's right.  Typography as an act of bravery. 

(via Daring Fireball)

I'm James Sulak, a software developer in Houston, Texas.

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